Liquor for the 600th Anniversary of the Temple of Heaven

Company

Li Jiuzhou Studio

Category

Luxury Packaging Design - Wine, Beer & Liquor

Country / Region

China

Year

2023


The Temple of Heaven in Beijing was built in 1420 (18 years of Yongle in Ming Dynasty). After 600 years of wind and rain and changes of the times, the Temple of Heaven has become more and more attractive with its rich cultural accumulation. This commemorative wine was designed to commemorate the 600-year cultural development of the Temple of Heaven. Everyone has beautiful expectations, just like going to the Temple of Heaven to worship God, hoping that " every corner of the world, stability and richness, year after year, forever peace". The design of wine bottle breaks through the common design of most Chinese traditional liquor vessels, and the expression way is both modern and traditional. As we all know, climate and land are closely related to the quality of liquor, and the ancient Chinese concept of "the heaven is round and the place is square " is well reflected in this design. The four kinds of liquor represent: kindness, propriety, loyal and integrity.

iLuxury Awards - Liquor for the 600th Anniversary of the Temple of Heaven