DR PIXIU Collection

Company

DR Corporation Limited

Category

Best Luxury Design - Best Luxury Jewelry Design

Country / Region

China

Year

2025


It is a collection of pendants that masterfully combines Eastern wealth philosophy with the art of high jewelry. Drawing inspiration from PIXIU—an auspicious creature symbolizing prosperity in Eastern legend—this collection incorporates additional wealth-related elements to shape distinct male and female PIXIU embodiments. The male PIXIU attracts fortune and blessings, while the female safeguards and accumulates treasures. Together, they represent a harmonious partnership, symbolizing how couples can jointly build a solid foundation of wealth while carrying expectations for family happiness and enduring abundance. The money pouch gripped firmly in the PIXIU's claws reflects a profound Chinese understanding of wealth and ritual. The pouch opens and closes smoothly through a hidden three-way connector structure, allowing wearers to personally place a year fortune bead engraved with their birth details or a customized Five Elements bead inside to complete a "bonding ritual" that transforms a static piece of jewelry into a personal, spiritual talisman for guarding wealth. This engaging interaction creates a sense of ceremony, tailored to enhance individual fortune. Moreover, the pouch features an innovative rotating mechanism, combined with textures like olive-shaped elements (on male PIXIU's pouch), droplet-to-flower motifs (on female PIXIU's pouch), and spiral patterns. During rotation, the spiral patterns create an illusion of endless continuity, visually interpreting the male PIXIU's symbolism of "ceaseless growth of wealth" and the female PIXIU's significance of "uninterrupted circulation of wealth". This forms a complete cycle of attracting, preserving, and multiplying wealth. Each interaction—whether opening, closing, or rotating the pouch—strengthens the wearer's emotional bond with the piece, offering a lasting and intimate experience. An ancient filigree technique is adopted to outline the PIXIU's dimensional silhouette and vivid expressions, while traditional wire drawing is utilized to lend the money pouch a refined, luxurious texture. All these result in a splendid piece that enjoys high commercial value and artistic vitality.

Credits

DR Design Team