THE Urban Hunting Gear

Company

ERAL fashion

Category

Best Luxury Design - Best Luxury Product Design

Country / Region

China

Year

2025


Throughout history, when clothing transcends into "fashion," it carries significance far beyond mere protection from the elements. It becomes a statement of identity and aesthetic expression. The Urban Hunting Gear redefines winter fashion by elevating the traditional down jacket to meet the dual demands of professional commuting and everyday wear. This collection masterfully balances warmth and comfort with sophisticated style and impeccable taste. Inspired from classic trench coats, this collection preserves timeless elements including precisely defined shoulder lines, streamlined profiles, elegant lapel collars, strategic storm flaps. These features create a polished, confident appearance and offer superior wind resistance, addressing a common limitation of traditional down jackets. The asymmetrical structural design breaks from conventional garment symmetry, creating distinctive visual interest that showcases the wearer's fashion sensibility. This intentional asymmetry also provides enhanced figure-flattering properties. Departing from the typical nylon or polyester fabrics of conventional down jackets, the Urban Hunting Gear features sophisticated wool-blend imitation fabric. This material combines the refined texture and structure of wool with exceptional thermal retention capabilities. Antique bronze metal buttons and belt fasteners exhibit a time-honored patina that complements the urban safari aesthetic. On the deep blue variant particularly, these elements create striking visual contrast, serving not merely as decoration but enhancing the intricate detailing and quality perception of the garment. The innovative detachable sleeve system enables two distinct wearing modes. When sleeves are removed, the garment transforms from a warm down jacket into a stylish vest, ideal for milder weather or indoor environments. This versatility extends the garment's utility across diverse settings, allowing wearers to adapt to changing conditions and personal preferences with a single, multifunctional piece. The drawstring trench-style waist belt empowers wearers to customize their silhouette. Fastening the belt creates a defined waistline for a sharp, professional appearance, while loosening it produces a relaxed, effortless style. This adaptability enables multiple fashion expressions from a single garment.
iLuxury Awards - THE Urban Hunting Gear

Credits

Shunyao Zhou

Junjie Yang

Changxian Jiang

Jiaqian Li

Qifeng Zhang

Qin Li

Qifu Huang